OUR OBJECTIVES

Communication Objectives: Our communication Objectives was to market Get Sconed to a wide variety of people. We came up with at least three groups of people that would be our main target audience. That would be the three people you see below each representing a different group. The three groups are; One, High School age students; two, Colleged age students; and three, families with younger kids.

 

We feel like for the most part we could reach all three with similar advertising campaigns through social media and online marketing. Another big way for us to reach our target audience would be through word of mouth and others using social media. Because we are a food truck we want there to be excitment and a lot of buzz around what we do. These would be our main ways of advertising and also different local advertising methods such as flyers on campus and making sure to go to all the local events. 

 

Hannah Greene, 16, is a high school student who is on the volleyball team. She 

drives a hand-me-down ’96 Camry. She works at Fiesta Fun, and loves to 

communicate with her friends through social media.  She maintains an average GPA, 

and has a good relationship with her parents. In her free time she enjoys shopping, 

Netflix, and hanging out with friends.

 

Chaz Flaque, 21, is a graphic design student at DSU. He goes to school part-time and 

has a part-time job. He works at a screen-printing shop called Power Image, and 

lives off campus with 2 roommates. Chaz likes to listen to music, go to concerts, 

longboard, and attend campus activities. 

 

Greg Taylor, 37, is married and has 2 kids- Maddison(12) and Ian(8). His wife is 

named Kristy. She works as a Interior Designer out of their home. Greg is an 

Investment Officer for Wells Fargo Bank.  Their annual household income averages 

around $60,000. They moved to St. George from California, and love the outdoors. 

They often go camping, hiking, mountain biking, and boating.